Sticker advertising on lorry vans and trucks can be a highly effective way to promote a business. Here are some key points to consider for creating impactful vehicle stickers:

Design Tips
1. Bold and Clear Branding: Use your logo prominently. Ensure the brand name is large enough to be read from a distance.
2. Color Contrast: Choose colors that stand out against the vehicle’s color. High contrast ensures visibility.
3. Simple Messaging: Keep text concise. Use catchy phrases or a unique selling proposition (USP).
4. High-Quality Images: If using images, make sure they are high-resolution to avoid pixelation.

Placement
1. Side Panels: Utilize the large side areas for your main message.
2. Rear Windows: Consider perforated vinyl for rear windows to maintain visibility while advertising.
3. Back Door: Place essential contact information or a call to action here.

Legal Considerations
1. Check Regulations: Ensure compliance with local laws regarding vehicle advertising.
2. Permits: Some areas might require permits for commercial vehicle signage.

Maintenance
1. Durability: Use weather-resistant materials to ensure longevity.
2. Regular Cleaning: Keep the stickers clean for maximum visibility.

Tracking Effectiveness
1. Unique Offers: Include a unique code or offer to track how many leads come from the vehicle.
2. Social Media Links: Encourage potential customers to follow your brand online for more engagement.

By effectively utilizing vehicle stickers, you can turn your lorry or truck into a mobile billboard that promotes your business wherever it goes!